Seafood leader Chicken of the Sea ranks the DMV
among the Top U.S. markets for actual and untapped salmon consumption
Hold the chili bowl and Jumbo Slice. An analysis by one of the world’s largest seafood providers suggests that Washington D.C. locals may actually prefer salmon.
The internal analysis, conducted by Chicken of the Sea, ranked Washington D.C. among the Top 10 Salmon Cities in the United States. This means that local Washington D.S. residents eat more fresh and shelf-stable salmon per person than their counterparts in other U.S. cities, have the potential to eat more salmon or are more likely to try new salmon products, prepare salmon recipes or order salmon as a meal.
“Despite its reputation for beef, Washington D.C. is among the most sophisticated seafood markets in the country and home to an increasing number of seafood and salmon lovers,” said Maureen McDonnell, Chicken of the Sea’s director of brand marketing and category management. “We’d like to think that traditional protein lovers in Washington D.C. are more likely to occasionally trade their beef for a hearty salmon recipe. From a seafood and salmon standpoint, Washington D.C. is a trendsetter.”
Beyond Washington D.C., the other Top 10 Salmon Cities include Anchorage, Alaska; Baltimore; New York City; Cincinnati, Columbus, Ohio; Nashville, Tenn.; San Diego; Seattle; and Chicago.
The designation of the Top 10 Salmon Cities is part of Chicken of the Sea’s ongoing mission to increase the public’s consumption of seafood following the January 2016 release of Dietary Guidelines for Americans 2015-2020, which concluded that average seafood consumption is below recommendations for all U.S. age-sex groups. The report suggested dramatic changes for Americans to choose seafood in place of other protein foods for two meals (or 8 ounces) per week. To reignite the country’s fascination and consumption of salmon, Chicken of the Sea inaugurated National Salmon Day on October 8, 2015.
This year’s National Salmon Day festivities, include Chicken of the Sea partnering with Minute® Rice in September for the “Salmon Loves Rice Sweepstakes,” and asking the public to use hashtag #NationalSalmonDay on their social media platforms to answer salmon trivia questions for a chance to win a seven-day Alaskan cruise and Chicken of the Sea Flavored Salmon Pouches and Minute® Rice Ready to Serve Rice products.
Chicken of the Sea became the first to introduce skinless and boneless salmon in 1984, and has been a strong supporter of the nutrition, convenience, versatility and recipe-development benefits of pouched salmon ever since. In 2014, the company notched another first when it introduced the industry’s first line of flavored salmon pouches as a high-protein alternative to traditional salads, sandwiches and rice bowls.
The company provides a multitude of salmon recipes, serving and meal-planning suggestions on its website, www.chickenofthesea.com, and through its Facebook, Twitter, Pinterest and Instagram pages.
About Chicken of the Sea
Founded in 1914, Chicken of the Sea (COS) is a leading provider of healthy, sustainable and delicious seafood, offering not only a robust product line but the recipes and meal-planning insights needed to inspire seafood lovers to greater culinary creativity and inspiration. The company provides tuna, salmon, clams, crab, oysters, shrimp, mackerel, kipper snacks and sardines in cans, cups and pouches as well as innovative new products consistent with seafood’s growing status as a healthy “new” protein choice in America.
Headquartered in San Diego, COS sustainably sources its seafood products from around the world, and packages them at a state-of-the-art processing facility in Lyons, Ga., as well as at third-party facilities. The company is led by a team of industry veterans with more than 300 years of collective experience in the packaged seafood industry.
