Since 1902, Nabisco’s Animal Crackers boxes have illustrated circus animals traveling by rail trapped in their cages. But now, the box has been redesigned, in large part due to pressure from the People for the Ethical Treatment of Animals (PETA) which had protested the cages depicted on the boxes.
“Following discussions with PETA, in which we suggested a new design, the brand has redesigned the packaging to show animals free in nature instead of held captive in cages for human entertainment. The new box for Barnum’s Animals perfectly reflects that our society no longer tolerates caging and chaining exotic animals for circus shows. PETA is celebrating this redesign,” the group said in a statement.
According to Wikipedia, 106 different animals have been featured in Barnum’s Animals Crackers. The current cookies are bear, bison, camel, cougar, elephant, giraffe, gorilla, hippopotamus, hyena, kangaroo, lion, monkey, rhinoceros, seal, sheep, tiger, and zebra.