(Photo: Lucelle O’Flaherty)
West Elm Opens Store in Old Town
ALEXANDRIA, VA -West Elm, the global design and lifestyle company with a commitment to conscientious design and sustainability, opened its first Alexandria location in mid-April. West Elm Alexandria is located in the heart of the historic Old Town North neighborhood and promises to offer regular events, pop-ups and workshops led by local small businesses that spur creativity and connect like-minded individuals.
The new 12,000 sq. ft. location will showcase West Elm’s exclusive summer assortment alongside its collection of original, modern home decor and accessories. Customers can connect with West Elm’s Design Crew experts for free design services either by an appointment made in store or by scheduling online at WestElm.com.
“Our new store in Alexandria will provide a home for the community to source inspiration, seek design advice, and connect with neighbors at local events,” said Andres (Dru) Ortega, director of public relations. “We have a team of passionate and friendly associates who are excited to introduce West Elm to Old Town North.”
West Elm Carrying Local Goods Too
Customers can also shop products made in Old Town as part of the West Elm Alexandria LOCAL assortment. In 2014, West Elm set out to empower local artists and makers with its LOCAL program by offering small businesses retail space to sell and market their specialty products. With the opening of West Elm Alexandria, the LOCAL network will continue to expand with the addition of five D.C.-area artists and makers including:
Goodnight Darling: Naturally relaxing bath products crafted in D.C.
Hedgehog Pottery: Handcrafted planters and ring dishes made with clay in Alexandria
Marcella Kriebel: Foodie-themed watercolor illustrated prints made in Alexandria
The Neighborgoods: Illustrated dish towels and greeting cards designed in D.C.
Nourish & Refine: All-natural, self-care products handmade in small batches in Alexandria
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