The Alexandria Marketing Fund is a grant program that provides seed money in the form of matching funds for new and innovative marketing programs. The program also provides grants for the expansion of ongoing or pre-existing programs. The Fund is designed to increase revenues within the city by fostering public/private partnerships that promote Alexandria as a destination for visiting, shopping and dining, and doing business. The Marketing Fund seeks to support marketing programs that demonstrate how they will become financially self-sustaining over time.
Applications are now being accepted; applicants must review the Marketing Fund website and online application form before applying for funding. The deadline for the first round of grants for Fiscal Year 2016 is July 2, 2015.
The Fund is administered by the Marketing Fund Committee. City Council appropriates monies for the Fund on an annual basis. The Marketing Committee reviews and approves applications for grants; the Marketing Coordinating Council provides advisory support to the Marketing Fund Committee, providing preliminary application review and feedback to applicants and to the Committee.