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Alexandria Shows Up: Spring2Action Raises $2.45 Million in 24 Hours!

$2.45 Million for 156 Alexandria Nonprofits from 8,450 Donors

Head Cheerleader for Spring2Action, Heather Peeler, CEO of Act for Alexandria. (Courtesy photo)

ALEXANDRIA, VA— Alexandria’s City Councilwoman Amy Jackson told Zebra yesterday, during the city’s largest day of giving, Act for Alexandria’s Spring2ACTion, “Alexandria is resilient. And it is generous.”

She knew what she was talking about. The community rallied despite the uncertainties associated with Covid’s wake of unexpected personal and professional economic landslides, to support 156 nonprofits in Alexandria that support every good cause imaginable, from food pantries and early education to cat adoptions and gun control.

Breaking Records in Extraordinary Times

Heather Peeler, Act for Alexandria’s CEO, said in a press release issued soon after the last second of the 24th hour struck, “Alexandria continued the tradition of exceeding expectations during an extraordinary time. Despite the challenges of a global pandemic, and a date change, the giving day was a phenomenal success.”

The 10th annual online giving event broke all records, generating $2.45 Million for 156 Alexandria nonprofits in just 24 hours, an increase of $386, 455 over 2019. Although the day has ended, dollars will continue to roll in.

Since its inception in 2011, Spring2ACTion has raised more than $12.5 Million for local nonprofits. Hosted by ACT for Alexandria, Spring2ACTion is the only citywide giving day in the region designed to strengthen the impact of local nonprofits. In addition to awarding $20,000 in prizes to the nonprofits raising the most dollars and most donors, ACT, Alexandria’s community foundation, leveraged additional dollars from Donor Advised Fund holders to provide more than $400,000 in matching grants and gifts.

A Time to Come Together

“As an online community-wide event, Spring2ACTion provides an opportunity for Alexandrians to come together, uplift one another, and support the organizations that serve our community in the best of times and during challenging times,” Peeler continued.

“Many are seeing increased need, experiencing the hardship of closed doors, staff reduction and decreased funding. But today we stood together in solidarity and generosity. We are so proud to be part of such a generous community. Once again, Alexandria came together to support the nonprofits that are essential to our City.”


Top Prize Winners included:

Most Donors Leaderboard: King Street Cats ($50,850 Raised from 529 Donors)

Most Dollars Leaderboard: RunningBrooke ($115,250 Raised from 163 Donors)

Free Agent Fundraiser Leaderboard: Urban Alliance ($48,012 Raised from 502 Donors)

The local business community also came together to support the Alexandria nonprofits in a big way. Eight businesses served as business fundraisers, rallying their employees, clients and customers to give to organizations they love and find new ones. This group of businesses raised $87,000 for nonprofit organizations.

Many others supported the day with fun and generous offers like free donuts at Elizabeth’s Counter, coffee from Misha’s to 25 cents per takeout meal donations from Holy Cow Burgers, Pork Barrel BBQ and Sweet Fire Donna’s to several local businesses offering percentages of sales and cash prizes like Penny Post and Red Barn Mercantile, to the nonprofits loved by customers.

For a full list of all winners and sponsors, please visit:

RELATED: Volunteers Needed in Alexandria

Mary Wadland

Mary Wadland is the Publisher and Editor in Chief of The Zebra Press, founded by her in 2010. Originally from Delray Beach, Florida, Mary is a Phi Beta Kappa graduate of Hollins College in Roanoke, VA and has lived and worked in the Alexandria publishing community since 1987.

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