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Local Author Craig Roach to Speak at Old Town Shop Thursday, April 5

New Book Brings History of Electricity to Life

Simply Electrifying: The Technology that Transformed the World, from Benjamin Franklin to Elon Musk brings to life the 250-year history of electricity through the stories of the men and women who used it to transform our world: Benjamin Franklin, James Watt, Michael Faraday, Samuel F.B. Morse, Thomas Edison, Samuel Insull, Albert Einstein, Rachel Carson, Elon Musk, and more. In the process, it reveals for the first time the complete, thrilling, and often-dangerous story of electricity’s historic discovery, development, and worldwide application.

Tom Kuhn, President, Edison Electric Institute, said, ’’Simply Electrifying is an inspiring book about the pioneers and visionaries who brought the transformative technology of electricity to all of society….A thought-provoking and comprehensive examination of the challenges and evolving opportunities surrounding the electrification of our economy.”

Craig R. Roach, Ph.D., is a nationally recognized expert on the electricity business. Over the course of his 40-year career, Dr. Roach has been vetted and accepted officially as an expert in regulatory courts and courts of law across North America. He is the founder and president of Boston Pacific Company, Inc., a consultancy specializing in the electricity business. He and his firm have become trusted advisers to regulators as well as electric utilities and investors.

The Old Town Shop, 105 South Union St (at King Street), will host the book signing event Thursday April 5th, 5:00-7:00 pm, serving light refreshments.

Mary Wadland

Mary Wadland is the Publisher and Editor in Chief of The Zebra Press, founded by her in 2010. Originally from Delray Beach, Florida, Mary is a Phi Beta Kappa graduate of Hollins College in Roanoke, VA and has lived and worked in the Alexandria publishing community since 1987.

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