Z-Real Estate

Lights! Camera! Sold!

(Photos: The Seward Group)

Alexandria, VA – Did you know 95% of home buyers search online for their next house? Did you know that 87% of those home buyers said that the photography for those listings was the most important thing to them? Maybe that’s why viewers spend 60% of their time looking at images and only 20% reading the listing description. These statistics from the National Association of Realtors (NAR) tell us how important professional photography is when selling your home.

You only get one chance to make a great first impression! Online photography is the first impression for most people searching for a home. The quality of the photos, website, and video tour of the interior and exterior can mean the difference between a potential buyer skipping over the property or calling a real estate agent to see it! 

Photography can save home buyers and home sellers time! Everyone has a busy schedule, and adding a home search or home sale to that schedule can cause stress. Professional real estate pictures display properties in their best possible light. High-quality real estate pictures can give homebuyers that valuable first impression that can lead to a sale, and properties represented by high-quality photos are likely to sell faster and for more.
Here are some statistics from the NAR that show you why you should always use a realtor who offers this valuable service:

·       95% of people searching for a home said they used the internet

·       68% of potential buyers say that great photos made them want to visit the home

  • 41% of home buyers said looking at photos online was the FIRST thing they did in their home search
  • 40% said an online video was a valuable resource in their search
  • 51% of people found their home online
  • 61.3% of real estate brokers believe high-quality photography is ‘crucial’ for selling homes
  • Property listings featuring dynamic photos sell 50% faster and increase online views by 118%
  • Listings with professional photos earn a 1,200% increase in social media shares.
The Seward Group at your service.

The Seward Group always hires amazing professional photographers to present listings in the best way possible ~ no matter the price point. We would be honored to help you with your real estate needs.


Article written by Seward Group at TTR Sotheby’s International Realty.  The Seward Group offers full-spectrum concierge real estate service at all price points and would be honored to help you with your real estate needs. Email [email protected], visit Seward-Group.com, or phone (703) 298-0562.

Related Articles

Back to top button