Alexandria News

Meet Kerry Delaney: The Alexandria Native Behind The Scout Guide

The new owner and editor of The Scout Guide Alexandria shares why local stories, small businesses, and community connections matter more than ever.

The Scout Guide Alexandria 27
The Scout Guide Alexandria 27

Alexandria, VA — “Scout is out!” is a phrase often exclaimed with excitement whenever a new volume of The Scout Guide Alexandria is released.

Recently, Alexandria native Kerry Delaney became the new owner and editor of the publication, taking the reins of a beloved guide that celebrates the people, businesses, and places that make the city unique.

For those unfamiliar with The Scout Guide Alexandria, it is a beautifully produced print publication that showcases outstanding local businesses, artisans, entrepreneurs, and community leaders. While Delaney spends much of her time highlighting others, we thought it would be fun to turn the spotlight on her through a quick Q&A.

Kerry and Family Zebra Press
Kerry and Family

A Lifelong Connection to Alexandria

Can you tell us about when you first came to Alexandria?

I was born and raised in Alexandria, Virginia, and it has always been home. Now, my husband and I are raising our own children here, which makes my connection to the city even more meaningful.

What do you find special about our community?

Alexandria has a unique blend of history, charm, and community. It feels like a small town where people genuinely support one another, yet it offers incredible dining, shopping, culture, and entrepreneurship. There is a real sense of pride in supporting local businesses and the people behind them.

What is it like raising a family here?

Raising a family in Alexandria has been such a gift. Our children are growing up in a community that values connection, tradition, and involvement. From neighborhood events to local festivals and small businesses that know your name, it’s a wonderful place to call home.

Kerry and Kids Zebra Article
From Organizing Homes to Telling Stories

Did you have a career prior to becoming the owner and editor of The Scout Guide?

Before becoming the owner and editor of The Scout Guide Alexandria, I worked as a professional organizer with The Neat Method. Throughout that time, I also continued to use my background in journalism and communications by helping local businesses with marketing and social media. I have always enjoyed helping business owners share what makes them unique and connecting them with the community they serve.

Why The Scout Guide Stands Out

Tell us a little about why The Scout Guide is so special.

The Scout Guide is special because it focuses on people first. Behind every business is an entrepreneur, a dream, and a story worth sharing. The guide gives local businesses a beautiful platform to be discovered while celebrating the passion and talent that make Alexandria such a vibrant place.

What made you want to take on the role of editor, and what do you enjoy most about producing the print volume?

Taking over The Scout Guide Alexandria felt like the perfect combination of my professional experience and my love for this community. What I enjoy most is building relationships with local business owners and creating something that not only showcases their work but also serves as a resource for residents and visitors alike.

The Scout Guide Alexandria 48
The Scout Guide Alexandria 48

The Enduring Power of Print

Can you speak a little about the difference between online content and why it is important to have high-quality, tangible publications?

Digital content is important, but there is still something powerful about a beautiful print publication. People slow down with print. They keep it on their coffee tables, flip through it throughout the year, and discover businesses in a more intentional way. A printed guide has a permanence and credibility that is difficult to replicate online.

Looking Ahead

Are you excited about anything coming up?

I’m always excited to discover new businesses, celebrate longtime favorites, and continue growing The Scout Guide Alexandria. Each volume is an opportunity to introduce readers to the incredible people who make our city special.

How can people get involved if they are interested?

I always encourage people to reach out. Whether you’re a business owner, community partner, or someone who simply loves Alexandria, there are many ways to get involved and support our local business community.

Where can people find The Scout Guide and follow your work?

The Scout Guide Alexandria can be found at featured businesses, hotels, and community locations throughout the city. You can also follow along on Instagram at @tsgalexandria.

A Love Letter to Alexandria

Is there anything else you would like to add?

As someone who has spent her entire life in Alexandria, it is incredibly rewarding to shine a light on the businesses and people that make this community so special. I am grateful every day for the opportunity to support local entrepreneurs and help strengthen the connections that make Alexandria feel like home.

Ashley Greer

Ashley Greer is a writer, floral designer, and geopolitical analyst whose work explores the intersection of culture, power, perception, and storytelling. She is the owner of Atelier Ashley Flowers, an invitation-only floral boutique known for immersive, one-of-a-kind floral installations, and the co-founder and creative visionary behind Art in Bloom DC, an annual exhibition pairing floral design with fine art. Raised with a deep connection to nature, Ashley spent her childhood building imaginary worlds outdoors—digging in the dirt, wandering through the woods, and creating spaces of beauty and wonder from the plants and trees around her. That same spirit continues to shape her creative philosophy today. As an artisan florist, she views flowers, foliage, and natural materials as transformative tools capable of creating intimate, emotionally resonant experiences. Each arrangement she designs is intended as a fleeting work of ephemeral fine art—crafted uniquely for the individual receiving it. A graduate of Pomona College, Ashley earned a degree in Art History with a minor in Media Studies in 2006. She spent more than two decades as an entrepreneur, creative director, and floral designer before expanding into journalism, strategic communication, and geopolitical analysis. Ashley is also the founder and editor of MetaFleurs News, a media platform dedicated to exploring the intersection of culture, politics, technology, and power. Drawing on her background in aesthetics, symbolism, media strategy, and visual storytelling, her writing examines political theater, military imagery, information warfare, perception management, and the narratives modern powers use to shape influence. Her reporting and commentary frequently focus on US-China-Taiwan relations, emerging technologies, military visual culture, nuclear energy, quantum science, extraterrestrial life, and the strategic importance of space exploration. At the same time, she has increasingly turned her attention to local journalism, writing feature stories on Alexandria community members, artists, small businesses, charitable initiatives, and cultural events, highlighting the people and moments that shape the character of the city she calls home. Ashley approaches both geopolitical analysis and community storytelling through the same lens: a belief that narrative, symbolism, and human connection shape how people understand the world around them. A mother of a 10-year-old and an active member of the Washington, D.C. spoken word community, Ashley continues to build her portfolio as a freelance writer while expanding MetaFleurs News into a platform for interdisciplinary reporting, cultural analysis, and strategic commentary.

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